PUMA brand ambassador Dua Lipa has unveiled her first collection with the sportswear brand, Flutur, including pieces featuring a 'new logo that is symbolic of the partnership, bringing together Dua’s name and the PUMA formstrip which transforms into an iridescent butterfly'.

Campaign images were shot by fashion photographer Daniel Sannwald, and the Cold Heart hitmaker commented 'The name of the capsule, "Flutur", is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA'.